Management Term Paper Example | Topics and Well Written Essays - 1000 words

Management - Term Paper Example Instead, there are Introduction & Thesis Statement Background information Starbucks Corporation is a US global coffee business and coffeehouse chain which is based in Seattle, Washington. Presently, Starbucks enjoys the status of the world’s largest coffeehouse company, having 20,891 stores in 62 countries. 65% of these stores are in the United States, while the rest are distributed in Canada [1,324 stores], Japan [851 stores], China [806 stores], the United Kingdom [556 stores], South Korea [377 stores], Mexico [291 stores], Taiwan [206 stores], Germany [167 stores], Thailand [171 stores], and Turkey [179 stores]. All Starbucks stores serve hot and cold beverages, whole-bean coffee, snacks, full-leaf teas, micro-ground instant coffee and pastries. There are Starbucks stores which also deal in food items, hot and cold sandwiches and even in crockery [particularly, mugs and tumblers]. There are also other Starbucks stores which under the program dubbed Starbucks Evenings provide a variety of wines, beers and appetizers after 4:30 PM. Starbucks store s, through its Hear Music brand and Starbucks Entertainment division also sells music, film and books. Other Starbucks stores also sell coffee and ice-cream and deal in grocery stores. Additionally, a greater part of Starbucks stores deal in seasonal products, or products which may be specific to the location of a given product. Thesis or Main Idea of the Case Study... arbucks Corporation was already operating six stores in Seattle, just after embarking on the sale of espresso coffee which was not so popular at the time. By 1989, Starbucks was operating 46 stores across the Midwest and Northwest and was also roasting 2,000,000 pounds of coffee. The next decade was also evident of Starbucks Corporation’s growth. In June 1992, Starbucks was already running 140 outlets and had a large pool of revenue amounting to 73.5 million US dollars. By 1992, the company had a rise in its share price by 70%. By 2013, Starbucks Corporation had developed an in-store purchases mobile phone application to pave way for greater online interaction with clients. Research studies also show that at least 27,000 clients had engaged with Starbucks Corporation and made purchases worth 180,000 US dollars, since Starbucks began using online sales. Despite the gains which Starbucks Corporation has made to facilitate increase the volume of its sales and to penetrate differe nt and newer markets, it is a fact that there are several challenges which the company has to deal with. This is especially the case when it is considered that the supply chain demand for Starbucks Corporation has to contend with a myriad of issues such as competition from other competitors, impenetrable regions and markets and a market that is drifting away from the love of coffee and tea beverages [which are Starbucks Corporation’s main products]. To underscore the magnitude of the problem which accosts Starbucks Corporation’s supply chain demand, it is important to appreciate underlying ethical and diversity issues. Among many ethical issues, it is quite a dilemma that Starbucks Corporation should seek to circumvent health concerns that are always associated with the consumption of