Environment And Sustainability Wyndham Worldwide

Running Head: Wyndham Worldwide – Environment Sustainability WYNDHAM WORLDWIDE HOTEL GROUP ENVIRONMENT SUSTAINABILITY 2010 – 2014 EDWIN SAMA FLORIDA INTERNATIONAL UNIVERSITY Wyndham Worldwide – Environment Sustainability TABLE OF CONTENTS. Page 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2010 Environment Sustainability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 3. 2011 Environment Sustainability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 4. 2012 Environment Sustainability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 5. 2013 Environment Sustainability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 6. 2014 Environment Sustainability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 7. Challenges Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 8. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 9. References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 Running head: Wyndham Worldwide – Environment Sustainability INTRODUCTION The past several decades have seen a growing awareness in the hospitality industry regarding the environmental and social impacts of hotel development and operations – to the extent where sustainability issues have permeated nearly every aspect of the industry. 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Comparison Between Eugene Delacroix And Pablo Picasso s...

Comparison between Eugene Delacroix and Pablo Picasso’s Paintings The painting by Delacroix completed in 1834 titled The Women of Algiers, revealed an enriching revelation of Algerian women who were depicted with their distinctive beauty and fashion sense. Delacroix went on a voyage to North Africa where he managed to observe the lifestyle of the people there which later motivated him to come up with the famous painting. It has been speculated that the final work represented an equilibrium between actual classicism and romanticism upon due analysis. The main thing that can be noted from the painting is the rich color sense and rhythm in terms of form which were inspired by some innate passion to illustrate thoughts and emotions of the painter. Throughout his career, Delacroix was known to be a perfectionist who opted to showcase some sense of connection between what he saw and painted. On the other hand, Picasso did a different painting form but with the same name as that of Delacroix back in 1955 (Polistena, 2000, p.522). Picasso’s painting was oil based and was motivated by the original painting as he aimed to showcase some contortions in relation to the viewer’s perspective. Picasso was famously known throughout the 20th century to be an artist who preferred to employ different emblematic strategies to bring his artistic views and representations to life, and this was apparent in the painting that he conferred. For this specific painting, several themes, features, andShow MoreRelatedWomen Of Algiers By Pablo Picasso898 Words   |  4 Pages Women of Algiers Women of Algiers (Picasso, P. 1955) is a cubist style painting by Pablo Picasso, depicting a brothel scene in which women are selling their bodies. Patched in vibrant colours and patterns the painting displays four women, with the main focus being the female on the left. Incidentally she is the only one that has a head, the rest are just breasts and legs. The style of the painting leaves these women most disturbingly chopped and sliced up, missing parts of their bodies but still

Macbeth’s Misunderstanding of Evil Free Essays

Macbeth, one of Shakespeare’s most well-known plays, captivates the audience and readers with a unique plot and note worthy characters. Of these characters, Macbeth, not unaffected by evil, an internal or external force that compels an individual to do harm to others, ultimately reaches self-devastation by his own hand. His choices lead him to do so. We will write a custom essay sample on Macbeth’s Misunderstanding of Evil or any similar topic only for you Order Now Macbeth, the tragic hero of the play, allows his flaw of misunderstanding of evil guide him to destruction. As the tragic hero of Shakespeare’s Macbeth, Macbeth is perceived a character with values. Shakespeare portrays him as a tragic hero, having one flaw, but primarily an honorable character. In act 1 a servant tells about Macbeth’s experiences on the battle field. The servant relaying the events of the battle to the king refers to Macbeth as â€Å"For brave Macbeth-well he deserves that name (2). † This shows that others view Macbeth as being brave. Macbeth, also said to be â€Å"Like valour’s minion (2),† clearly can be seen as courageous because he models himself based on heroism and bravery. Macbeth â€Å"unseam’d [the enemy] from the nave to the chaps,/ And fix’d his head upon our battlements (2). † This shows Macbeth’s strength and power in battle. It also displays his loyalty to the king because he kills the enemy. Macbeth, being brave, strong, and loyal, is a decent and wholesome character. Although Macbeth exists as a note worth character, he misunderstands evil and this flaw leads to his demise. In act one Shakespeare shows Macbeth’s curiosity in the witches who are the epitome of evil. When the three witches tell Macbeth that he can potentially be the Thane of Cawdor and the King of Scotland, he wonders how and requests more information from the witches. Macbeth’s speech reveals that he has much interest in what the supernatural powers of the witches can tell him. When he says, â€Å"Stay you imperfect speakers, tell me more (6)† he asks them to give him more information about how he can become thane and king. He believes that the witches are giving him useful information and he has faith that he will prosper if he listens. Macbeth also displays his curiosity when he says, â€Å"and to be king/ Stands not within the prospect of belief,/ No more than to be Cawdor. Say from whence/ You owe this strange intelligence? (6)† He wonders how he can become king and inquires about the witches’ source of information. This shows that he believes that good can come from evil. Macbeth does have ambition, but he has ambition only because he misreads the witches’ intentions. His ambition causes him to want to be thane of Cawdor and king of Scotland, but the misunderstanding of evil causes him to believe that his dreams of being more powerful can come true. After continuing to misunderstand evil Macbeth finally fully commits to evil in act three. Shakespeare shows his audience that Macbeth has made a choice to stay with evil because he has faith that evil is getting him where he wants to be. In act 3Macbeth admits that he is looking forward to hearing the rest of the witches’ prophecies. In scene three he has made a commitment to evil. He acknowledges the fact that righting his wrongs can be possible, but because he believes being evil will gain him power, he chooses to continue on the path of the murderous actions he has already taken. When Macbeth says, â€Å"More shall they speak, for now I am bent to know, By the worst means, the worst (46). † he is revealing that he would like to hear the witches’ predictions and find out what he has to do in order to move himself further up the social ladder. When he says, â€Å"I am in blood Stepp’d in so far that, should I wade no more, Returning were as tedious as go o’er (46)† he is committing to evil. He believes that turning back to good could be possible, but he chooses to follow the witches’ prophecy because he believes that good will come out of his evil actions. His ambition and excessive pride do play a role in causing him to commit to evil, but he only takes on those other characteristics because he misunderstands the wicked forces working against him. After committing to evil, Macbeth realizes that his life no longer has value and therefore does not have a life worth living. Shakespeare breaks the mold of tragic heroes’ demises being their downfall with Macbeth. Macbeth’s demise is that he now has an empty life. It finally occurs to Macbeth that he lives a life that does not posses any qualities that give meaning to life, when he says, â€Å"I have lived long enough: my way of life/ Is fall’n into the sear (73)† he comes to the conclusion that he now lives a wicked life that will propel him towards being condemned to Hell. He also says, â€Å"the which should accompany old age,/ As honour, love, obedience, troops of friends,/ I must not look to have (73),† at which point he realizes that his life no longer has any meaning because he has no honor, emotion, self control, or loyal friends. These are the things that make life worth living, and because none of these qualities are preserved within him he approaches his downfall rapidly. Macbeth’s downfall, being that he lives a meaningless life, is proof that an individual’s fate is the direct result of the choices he makes. Shakespeare’s theme in Macbeth, an individual can control his own fate by the choices he makes despite the temptations of supernatural forces, can be demonstrated by Macbeth choosing to commit to evil and as a result eventually having a fate worse than death. In the final act of the play Macbeth speaks of how he no longer has emotional reactions to events that would have previously aroused him. When he says, â€Å"my senses would have cool’d/ To hear a night-shriek (76)† he confesses that once before he would be nervous after hearing noises at night. Now that he has made many bad decisions he will never again react to a â€Å"night-shriek†. Macbeth also says, â€Å"Direness, familiar to my slaughterous thoughts,/ Cannot once start me (76). † Again he is saying that happenings that would have fazed him before he committed to evil will not faze him now. He has fated himself to become cold and callous. Throughout Macbeth, Macbeth is seen as a note worthy and honorable character. He has only shown one flaw, his misunderstanding of evil. His misunderstanding of evil ultimately leads to his own death. He acknowledges his flaw at the end of the play which proves that he is a tragic hero. Unfortunately, Macbeth caused his own death, due to his misunderstanding of evil. How to cite Macbeth’s Misunderstanding of Evil, Essay examples

The Men In Sister Carrie. free essay sample

The paper explores the relationship between Carrie Meeber, in the novel Sister Carrie, and the men in her life. This paper is an interesting look at Carries relationships with men in the novel Sister Carrie by Theodore Dreiser. The author details how the the male characters are actually Carries progress up the hierarchical ladder of society until she reaches a point where she can progress no further because her desires are limitless. The author concludes that the men in Carries life represent a means of attaining material comfort, wealth and a feeling of fulfillment for Carrie. Carries first relationship is with Drouet. The novel begins with Carrie and Drouet flirting on a train approaching Chicago. Although he comes across as a seducer, he is in actuality, only a reflection of Carries own desires. Throughout their relationship Carrie manages to gain the experience and social skills requisite for pursuing higher aspirations. We will write a custom essay sample on The Men In Sister Carrie. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Drouet himself is a traveling salesman. At first he seems impressive and Carrie is attracted by his bearing, clothes and luggage. She is flattered that he has noticed her: There was something satisfactory in the attention of this individual with his good clothes (Dreiser, p.11)

The Gods Of Greek Mythology Essay Example For Students

The Gods Of Greek Mythology Essay Word Count: 1934The AncientGreeks believed in a series of myths which explained nature, set up a moralcode for the people, and were just folk lore of the people. In this paper,the beginnings of myths, the Greek gods themselves, and several myths concerningmorals, nature, and old lore of the Ancients will be discussed. Because themyths and details about the gods were passed along by word of mouth, some mythsor gods might be interchanged or different. The Greek myths startedas folk lore until it began to explain nature and storytellers integrated amoral code into the myths. Many myths started out as fairy tales. As newand more efficient farming methods became available to the Greek people theywere faced with more time in which to do other things. A people who have wastedevelop a culture all their own. Because Greece was divided into differentcity- states, many of the myths are different. The culture of storytellingbegan to involve explanations of nature such as the creation of the hors e,spider, and such changes as winter and fire along with the creation of manhimself. Slowly, as with any longstanding government, the morals and lawsof society leaked into Greek myths in the form of, The slain shall be avengedby Nemesis (a force which causes people to get revenge), or just, Kindnessand humbleness are rewarded by the gods. Some myths were even created tosupport other myths. The myths started with storytelling and developed intoacomplex system of morals and explanations. We will write a custom essay on The Gods Of Greek Mythology specifically for you for only $16.38 $13.9/page Order now The Greek myths were almostfruitless without the intervention of the gods. The gods controlled natureand fought their own battles on the earth, which sometimes caused problems. The first god was the most powerful one until he had children. The firstgod is called Oranos or in some myths Uranus. He was the first ruler amongthe gods. Uranus was the heavens and Gaea was the earth and thus they weremarried. The couple gave birth to many different and odd children but Uranuswas cruel to them. Then, Chronos was born as the youngest titan. Chronosdethroned his father and soon after married his sister, Rhea. He didnt wanthis children to dethrone him so he ate them. However, Zeus overthrew Chronosand established the first real empire of the gods. Zeus settled disputes betweenthe other gods and made sure the humans werent treated in the wrong way. Zeus and Hera gave birth to Ares and Hermes along with other minor gods. Herawas a cruel type person in most myths and in one she led a rebellion againstZeus and almost defeated him when he was rescued. Her favorite sign is thepeacock feather and that is her unique sign. Zeus and Hera were the firstlasting god couple. Zeus had two brothers, Poseidon and Hades. AfterChronos had been defeated, the three brothers threw dice for who would rulein which realm. Poseidon chose the sea because there was the source of themost adventure. Zeus chose the sky where he would rule on Mount Olympus. Hades had no choice and took the underworld because he was notoriously unlucky. Poseidon created many odd sea creatures and the dolphin. He also createdthe horse and horselike animals. Poseidon had many children by two nymphsand his first son, Achilles, was greater than himself. Hades ruled the underworldand chose what to do with the souls of the people who came across the RiverStyx. They were judged on what they did in life. He was unloving and terribleand he rarely left the underworld. His only wife was Persephone. She was thedaughter of Demeter, goddess of corn, grain, and weather to an extent. Demeteris a minor god except for the great influence she has on the earth. Becauseher daughter, Persephone, is abductedevery year, the crops wither and wintertakes control of the land. .u8a75409a73986d2d1d2d8a20b0f5c134 , .u8a75409a73986d2d1d2d8a20b0f5c134 .postImageUrl , .u8a75409a73986d2d1d2d8a20b0f5c134 .centered-text-area { min-height: 80px; position: relative; } .u8a75409a73986d2d1d2d8a20b0f5c134 , .u8a75409a73986d2d1d2d8a20b0f5c134:hover , .u8a75409a73986d2d1d2d8a20b0f5c134:visited , .u8a75409a73986d2d1d2d8a20b0f5c134:active { border:0!important; } .u8a75409a73986d2d1d2d8a20b0f5c134 .clearfix:after { content: ""; display: table; clear: both; } .u8a75409a73986d2d1d2d8a20b0f5c134 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8a75409a73986d2d1d2d8a20b0f5c134:active , .u8a75409a73986d2d1d2d8a20b0f5c134:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8a75409a73986d2d1d2d8a20b0f5c134 .centered-text-area { width: 100%; position: relative ; } .u8a75409a73986d2d1d2d8a20b0f5c134 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8a75409a73986d2d1d2d8a20b0f5c134 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8a75409a73986d2d1d2d8a20b0f5c134 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8a75409a73986d2d1d2d8a20b0f5c134:hover .ctaButton { background-color: #34495E!important; } .u8a75409a73986d2d1d2d8a20b0f5c134 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8a75409a73986d2d1d2d8a20b0f5c134 .u8a75409a73986d2d1d2d8a20b0f5c134-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8a75409a73986d2d1d2d8a20b0f5c134:after { content: ""; display: block; clear: both; } READ: Solar Energy EssayThere were quite a few lesser gods who ruledover small parts of nature. Aphrodite is the goddess of love and passion. She was formed of the foam off the genitals of Neptune which fell into thesea. She manipulated men and was known for her enchanted golden apples. Herson was Eros, where we get the word erotic. Eros is the Greek form of Cupid,the Roman god of love. Aphrodite also has a magical girdle that makes anyoneshe wishes to love her. Aphrodite is married to Hephaestus, the ugly god ofthe forge. He and Aphrodite are Olympian gods but have limited control. Aresis the god of war. He rules all war and provokes men to war. He plays a vitalrole in provoking hatred among men. He is the son of both Zeus and Hera. Hermes is the messenger god. The myths say that he was born of Zeus alone. Hermes is vital in settling disputes between the gods and has done so quiteoften. He is the swiftest of the gods and is known to carry messages of greatimportance for mortals. Helios was the sun god. Every day he rides hisflaming chariot across the sky high in the heavens to the Island of the Blessed. He is the Greek explanation of the sun. There are three more godlikecreatures that stand out in mythology. The first creature is a demigod. Ademigod is a human/god mix and because Zeus and Poseidon were promiscuous therewere many demigods. Hercules is among one of the most popular demigods. Hewas the strongest and lived the longest. He was the mythological Supermanto the Ancients. The Cyclops were a menace in many myths and Hercules slewmany. The Cyclops, as a race, were around during the battle of the Titans. The Titans were huge, odd, creatures created by Gaea and Neptune. Chronoswas a Titan. Though the Titans arent mentioned much in the most popular myths,there were hundreds of them who were kept pent up inside the mountains. Therewere many gods and godlike creatures. The Ancient Greek myths had explanationof nature in mind but also the spread of a moral law. The first Greek mythdealt with the creation of the universe. It starts out with an explanationof how the universe was. In the beginning there was chaos. It then talksabout how Gaea was born of nothing and she created the heavens, Uranus. Sheand Uranus then created everything else. However, Uranus was an evil fatherand she and Chronos plotted against him. Chronos took a sickle made of flintand castrated his father. His father fled away in shame. The genitals fellinto the sea and from their blood came the giants, and from the foam againstthe genitals was born Aphrodite. However, as Neptune fled, he said that Chronoswould be dethroned by his son and that crime begets crime. Chronos marriedhis sister and started to have children. As they were born, Chronos swallowedhis children one by one. Rhea, his wife, finally grew tired of having fruitlesschildren. When she gave birth to Zeus, shestole him aw ay and gave him tosome shepherds to raise. They raised him and, in return, she would keep theirsheep safe. She wrapped up a stone to look like a baby and Zeus swallowedthe stone whole. After a few years, Rhea became lonely and brought Zeus backto be the cupbearer of Chronos.Then, Rhea and Zeus plotted against Chronosand Zeus slipped a regurgitory mixture into Zeuss cup. Zeus vomited up hisprevious children and they sided with Zeus. They waged a huge war and Zeussarmy of gods and Titans won the battle. From then on, Zeus was the undisputedruler of the gods. This myth shows how evil begets evil along with how theuniverse was created. .u4fa397dc05a04673d3987c894f39176a , .u4fa397dc05a04673d3987c894f39176a .postImageUrl , .u4fa397dc05a04673d3987c894f39176a .centered-text-area { min-height: 80px; position: relative; } .u4fa397dc05a04673d3987c894f39176a , .u4fa397dc05a04673d3987c894f39176a:hover , .u4fa397dc05a04673d3987c894f39176a:visited , .u4fa397dc05a04673d3987c894f39176a:active { border:0!important; } .u4fa397dc05a04673d3987c894f39176a .clearfix:after { content: ""; display: table; clear: both; } .u4fa397dc05a04673d3987c894f39176a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4fa397dc05a04673d3987c894f39176a:active , .u4fa397dc05a04673d3987c894f39176a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4fa397dc05a04673d3987c894f39176a .centered-text-area { width: 100%; position: relative ; } .u4fa397dc05a04673d3987c894f39176a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4fa397dc05a04673d3987c894f39176a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4fa397dc05a04673d3987c894f39176a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4fa397dc05a04673d3987c894f39176a:hover .ctaButton { background-color: #34495E!important; } .u4fa397dc05a04673d3987c894f39176a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4fa397dc05a04673d3987c894f39176a .u4fa397dc05a04673d3987c894f39176a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4fa397dc05a04673d3987c894f39176a:after { content: ""; display: block; clear: both; } READ: Literary Criticism A Rose for Emily EssayPrometheus created man and all other animals. He gave all the animals different gifts and the ability to heal themselves. He gave so many gifts to the animals that he had nothing to give to man. Prometheus decided to allow the man to walk upright like the gods and stolefire from Mount Olympus. However, Zeus was angry with Prometheus for stealingthe fire and giving it to man. Zeus had Prometheus chained up atop a mountainto have his intestines be picked by vultures. Zeus stripped Prometheus ofhis ability to heal himself and gave that gift to men. And since then, menhave been able to heal themselves and have had fire to protect them. The horse was not created along with the rest of creation, according to Greekmyths. Poseidon was the ruler of the seas. He chose the sea after his fatherwas dethroned because it contained many unventured adventures. While he wasin the sea, he married a Nereid and his son was Achilles. Poseidon made manycreatures to scare little Nereids. However, his wife asked him to make hersomething beautiful and he created the dolphin. Poseidon wanted land to becomehis kingdom se he began to sink Athens but Athene interfered. There was almostwar but Zeus and Hermes were able to settle the fight and Athene got Athens. This anger of Poseidon toward the Athenians causes all their naval battlesto fight poorly. Poseidon sought a new wife and chose Demeter. She wouldhave him only if he could make the most beautiful land animal ever seen. Poseidontook many days and created many animals close to his goal but not close enough. Finally, he created the horse and gave it to Demeter. She thought he wouldnever create something so beautiful and would then not have to marry him. However, she married him and rode on the horse all day long. However, inthe process of making the horse, he had made other animals such as the cameland mule. He did not destroy the misfits but set them aside. They found theirway back into this world and are the horselike animals we know of today. Thismyth explains the creation of the horse and other horselike animals. The gods control the seasons as we know them today in this Greek myth. Hadeswas on the surface of the earth on business when Eros shot him with an arrow. Hades fell in love with Persephone and stole her away into the Underworld. Demeter, Persephones mother, searched for her daughter and when she couldnot find her, froze the earth. Zeus didnt want the earth to wither and dieso he sent Hermes to fix the situation. Since Persephone ate part of a pomegranate,she would stay with Hades part of the year and live on the world the rest ofthe year. All the time she would be gone, Demeter would weep and snow wouldfall. Fall is caused by her anticipation of her daughter leaving. This mythdemonstrates the power of the gods, the power of love, and how fall and winterhappen. The Greek gods and myths were a vital part to the ancient Greeks. The myths do explain nature and set up an orderly manner in which people shouldact. The myths, however, use gods to explain nature in order to substitutefor pure logic. All the myths have meanings or explanations in which all theancient questions are answered. The Greek myths were vital to Grecian society.

Build your Author Street Team in 4 Simple Steps

Build your Author Street Team in 4 Simple Steps Authors: Build Your Street Team in 4 Simple Steps Last updated: 2017/12/07â€Å"No man is an island,† as the old poem goes. In much the same way, you don’t get to become a successful writer without some help along the way.  When you're marketing your book, companies like  Reedsy can certainly give you access to experienced freelance marketers – but in time you must also learn to rely on your Street Team.2. Finding your ‘first gangers’ Even if you end up with a fabulous book deal down the line, your street team will remain amongst your most important allies during the process of marketing your book. By staying on their radar and not wasting their time with spam, you can keep your street team happy and ready to help you the next time you release a book. Have you put together a street team before? Where did you find them and how did they help you promote your book? Share your thoughts by leaving a comment below.

Management Term Paper Example | Topics and Well Written Essays - 1000 words

Management - Term Paper Example Instead, there are Introduction & Thesis Statement Background information Starbucks Corporation is a US global coffee business and coffeehouse chain which is based in Seattle, Washington. Presently, Starbucks enjoys the status of the world’s largest coffeehouse company, having 20,891 stores in 62 countries. 65% of these stores are in the United States, while the rest are distributed in Canada [1,324 stores], Japan [851 stores], China [806 stores], the United Kingdom [556 stores], South Korea [377 stores], Mexico [291 stores], Taiwan [206 stores], Germany [167 stores], Thailand [171 stores], and Turkey [179 stores]. All Starbucks stores serve hot and cold beverages, whole-bean coffee, snacks, full-leaf teas, micro-ground instant coffee and pastries. There are Starbucks stores which also deal in food items, hot and cold sandwiches and even in crockery [particularly, mugs and tumblers]. There are also other Starbucks stores which under the program dubbed Starbucks Evenings provide a variety of wines, beers and appetizers after 4:30 PM. Starbucks store s, through its Hear Music brand and Starbucks Entertainment division also sells music, film and books. Other Starbucks stores also sell coffee and ice-cream and deal in grocery stores. Additionally, a greater part of Starbucks stores deal in seasonal products, or products which may be specific to the location of a given product. Thesis or Main Idea of the Case Study... arbucks Corporation was already operating six stores in Seattle, just after embarking on the sale of espresso coffee which was not so popular at the time. By 1989, Starbucks was operating 46 stores across the Midwest and Northwest and was also roasting 2,000,000 pounds of coffee. The next decade was also evident of Starbucks Corporation’s growth. In June 1992, Starbucks was already running 140 outlets and had a large pool of revenue amounting to 73.5 million US dollars. By 1992, the company had a rise in its share price by 70%. By 2013, Starbucks Corporation had developed an in-store purchases mobile phone application to pave way for greater online interaction with clients. Research studies also show that at least 27,000 clients had engaged with Starbucks Corporation and made purchases worth 180,000 US dollars, since Starbucks began using online sales. Despite the gains which Starbucks Corporation has made to facilitate increase the volume of its sales and to penetrate differe nt and newer markets, it is a fact that there are several challenges which the company has to deal with. This is especially the case when it is considered that the supply chain demand for Starbucks Corporation has to contend with a myriad of issues such as competition from other competitors, impenetrable regions and markets and a market that is drifting away from the love of coffee and tea beverages [which are Starbucks Corporation’s main products]. To underscore the magnitude of the problem which accosts Starbucks Corporation’s supply chain demand, it is important to appreciate underlying ethical and diversity issues. Among many ethical issues, it is quite a dilemma that Starbucks Corporation should seek to circumvent health concerns that are always associated with the consumption of

Operations Management Essay Example | Topics and Well Written Essays - 500 words - 4

Operations Management - Essay Example The efficient processing of work flow tends to cause an impact on the reduction of inventories which saves costs immensely. Inventory cost at times may be too much to bear for organizations and therefore reduction of inventories saves cost for organizations. Focusing on high quality may reduce the cost of redoing the task again. Customers want high quality products at all time and organizations should ensure high quality working environment to reduce the changes or complains that are related to quality by customers. This would build strong brand image and reduce the cost and time of producing the product again. Overheads should be eliminated to the maximum level so that work processed and flows are faster and the further steps are carried out in a more effective manner. Reduction of overhead costs tends to make the organization highly cost effective. While focusing on generating revenue at a fast pace, the order deliveries need to be made quick, this way cash flows may be improving at a constant mode and cost of working capital may be reduced immensely. Customers are satisfied with faster deliveries and for organizations cash flows are improved (Meredith and Schafer, 24). The element of communicating and delegating tasks in an effective mode may allow the employees to do error free work and this further would result in meeting the demands of the customers in an effective way without facing the issue of customer complains. Orders from customers will come in more as they will be satisfied with the results. Error free work will allow the employee hard work to be recognized by the organization and this will further improve the working conditions of the employees (Meredith and Schafer, 24). Responding to customers at a fast pace may allow the unit cost of the product or service to be abridged at a certain level.

Discussion Question 2 Week 8 Capital Structure Decisions Assignment

Discussion Question 2 Week 8 Capital Structure Decisions - Assignment Example This is where companies with higher amount of debt are riskier. Decisions on the capital structure of a company will be influenced by the business risk of the company, the management style, the market conditions and the growth rate (Bierman, 2003). Therefore, any approach taken when making this decision should consider these factors. There are a number of theories to capital structure, which include: the net income theory of capital structure. This theory encourages companies to decrease their cost of capital and increase their market value. This is by increasing debt and decreasing equity, also known as having a financial leverage. The second theory of capital structure is the net operating theory of capital structure. This method does not agree with increasing the financial leverage as in the net income theory. This means that change in capital structure has no effect on the company’s market value. There is also the Modigliani and miller method which states that no relations hip exists between the capital structure of the company and its cost of capital (Shim, 2008). This theory indicates that the cost of capital plus the value of any company depend on the expectations of investors. Finally, there is the traditional theory of capital structure which combines net operating income approach and the net income approach. It involves increasing the debt which raises the market value of the company until an optimal level. Looking at the theories, it is clear that the traditional theory of capital structure is the most applicable across the widest number of scenarios. This is because this method looks at the best mix of debt and equity while ensuring that the company does not go beyond the optimal level. This optimal level ensures that the market value of the company does not decrease and thus the stock prices remain optimal. Since this method optimizes the stock prices, the weighted-average cost of capital will

The Function Of Genre In Film

The Function Of Genre In Film Film genres are various forms or identifiable types, categories, classifications or groups of films that are recurring and have similar, familiar or instantly-recognizable patterns, syntax, filmic techniques or conventions that include one or more of the following: settings (and props), content and subject matter, themes, mood, period, plot, central narrative events, motifs, styles, structures, situations, recurring icons (e.g., six-guns and ten-gallon hats in Westerns), stock characters (or characterizations), and stars. Many films are considered hybrids they straddle several film genres. This is one of the many definitions for a film genre but the word genre itself is the French word meaning type or kind. So it can be said the genre of a film is basically what type of category a movie falls into e.g. Western, comedy, action, thriller, horror musical to name a few. However the are other subgenres (chickflicks), minor-subgenres (Blockbusters) certain movies can fall under more than one genre e.g. action-thriller.As a result some film experts will create new genres or subgenres to describe these combination films, such as action comedies or dramedies. In general, however, most films made in a specific genre, such as film noir or crime drama, follow the established structure and plot lines of that genre. Genres help prospective audiences choose movies and help indicate for whom a certain film was made and what they should expect to see i.e. in a western movie the viewer should expect to see cowboys on horseback. This categorisation also enables movie producers to target what type of audience they are selling the film too, e.g. horror movies will be aimed at thrill seeking youth audiences. By promoting films by their genre it helps the film industry from an economic standpoint since certain genres are known to generate larger box office profit than others .Film genre helps the cinematic industry as a whole by helping the audience choose which film they want to s ee. In addition, it also allows actors to show their talents and achieve popularity through a particular genre of film. In my essay I will discuss By the end of the silent era, many of the main genres were established: the melodrama, the western, the horror film, comedies, and action-adventure films (from swashbucklers to war movies). As many films started to use the same techniques and had similar plots, settings the categorization of Films into certain genres .Musicals were inaugurated with the era of the Talkies, and the genre of science-fiction films wasnt generally popularized until the 1950s. In the 1960s cinema was beginning to be recognized as a legitimate art form .Due to increased popularity in film .As a result of increased attention film guidelines were developed to attempt to understand the significance of film. From this environment emerged (in conjunction with the literary movement) an authorization of critical studies called genre studies.Each genre had its own elements that make it stand out from others such as story line, setting, characterization, style, star actors, and creative devices such as stunts or act ion sequences They were placed into specific genres based on these elements .There are various aspects to what makes a film fit into a genre an example of this is Westerns usually have certain codes: for example, a hero wears, while the villain wears a black hat; when more than one cowboy faces the other with no one in between them, there will be a shoot out, desert landscape.etc All Western films can be read as a series of codes and the variations on those codes. There are many benefits of Categorizing films by genre makes a movie easier to promote to its target audience .As most people have a particular preference for certain genres this makes it easier for them to distinguish what kind of films they would enjoy .By knowing the genre of a movie it gives the viewer a greater chance of what to expect and whilst watching the movie they unconsciously remembers similar plot lines from past films this give them greater appreciation of the plot and ending. Genres benefit actors because some actors may have had successful films within a particular genre and achieved popularity that way. By promoting films by their genre it helps the film industry determine the popularity of the movie and how much money it will make at the box office .Film genres are comparable to musical genres or literary genres in many ways. A filmmaker often understands what elements are expected in a specific film genre and steer the film towards that end. Some actors/actresses are generally associated with a specific type of film genre, as well as scriptwriters and directors. An example of this is the late director John Ford, who worked almost entirely in the Western film genre. Actor Hugh Grant is perhaps best known for his work in the romantic comedy genre .These actors usually stick to specific genres as they are suited best to them and are successful as a result .This is also true of movie producers .when promoting a film by its genre it helps the film industry from a money making viewpoint as since certain genres are known to generate larger box office intakes than others .The period of time is also relevant i.e. what genres are popular at that time an modern day example is the Fantasy/romance Movie Twilight saga a group of about a teenage girl who falls in love with a vampire .The success of the Movie has encouraged other movies of similar storylines about vampires like television programmes and movies(True Blood, Vampire diaries) .Finally, film gen re is useful in helping the director of the movie. Film genre makes good directors better. Film genre enables directors to use symbols and settings from past movies within the same genre to appeal to human emotions. Genre restricts the director into following the storyline accurately and prevent the use of themes that might be completely opposite from the original idea of the film and as a result lose the intended audience. The Director must still keep within the specified genres guidelines within reason. In conclusion, film genre plays a crucial role in the cinematic industry. It helps the scriptwriter to better focus his thoughts and words, the director to shape the flow and feel of the film in a way that will make the audience comfortable and it helps the movie going public to make choices that suit their personal taste

Comparing the Beauty of Poe and Emerson Essay -- comparison compare co

The Beauty of Poe and Emerson      Ã‚  Ã‚  Ã‚   They say that beauty is in the eye of the beholder. As stated in Edgar Allan Poe's "The Poetic Principle," a concept of beauty can only be achieved through the use of emotion, an "excitement of the soul," a necessary element to any worthwhile poem (Poe 8). Poe's fascination with the mystery of death and the afterlife are often clearly rooted in his poems and provide a basis for himself and the reader to truly experience his concept of beauty. Although also a believer in portraying beauty through poetry, Ralph Waldo Emerson found beauty to be eminent in nature and all things created by the Oversoul. Beauty for Emerson is not an idea or unknown, it is visible all around him.    To Poe beauty can only arise from "excitement of the soul," and such emotion can only be brought upon by feelings of melancholy.    He reiterates the importance of melancholy in The Philosophy of Composition--"Now, never losing sight of the object supremeness, or perfection, at all points, I asked myself--- "Of all melancholy topics, what, according to the universal understanding of mankind, is the most melancholy?" Death --- was the obvious reply. "And when," I said, "is this most melancholy of topics most poetical?" From what I have already explained at some length, the answer, here also, is obvious-- "When it most closely allies itself to Beauty: the death, then, of a beautiful woman is, unquestionably, the most poetical topic in the world-- and equally is it beyond doubt that the lips best suited for such a topic are those of a bereaved lover" (Poe 265).    Melancholy and beauty go hand in hand for Poe. If his goal is to bring about the "excitement of the soul," then that can only be achie... ...mself on the beauty of melancholy and the mystery of the afterlife to the point of extreme emotion, while Emerson relayed beauty through the Oversoul. Both revolutionaries of nineteenth century poetry, their works will continue to place a sense of beauty in all who reads them, and live up to the saying: --beauty is in the eye of the beholder.    Works Cited Emerson, Ralph Waldo. "Each and All." The Columbia Anthology of American Poetry. Ed. Jay Parini. New York: Columbia UP, 1993. 95-96. ---. "X. Essays. The Poet." The Harvard Classics. <wysiwyg://48/http://bartleby.com/5/110.html>. Poe, Edgar Allan. "The Philosophy of Composition," The Works of the Late Edgar Allan Poe, vol. II, 1850, pp. 259-270. ---. "The Poetic Principle" (D), The Works of the Late Edgar Allan Poe, vol. III, 1850, pp. 1-20. ---. "Annabel Lee." Parini 161-162.

Belonging creativwe writting Essay

It has been a year since I moved out of home to attend a prestigious school. I have met new people, made new friends, and gotten use to moving around this town since when I first arrived. Although I am extremely happy about where I stand today, I’ve started to get this uneasy feeling, is it because I haven’t been feeling well or is it because I’ve started to dream more about those back at my home town. I’m running late to school again, if mum was here I wouldn’t hear the end of how I’m going to be scolded by the teacher, as much as I hated hearing it I wonder why I’m remembering it now. I got to school 10 min late for the first period. I got scolded by the teacher and got held back in class for the time I lost. I looked out the window and remembered back at school at my home town, always causing mischief and constantly being scolded, I felt a little bit happy and nostalgic mesmerising the past. It was time for roll call. I had to give a note to the teacher explaining why I was late. Rather than being scolded, he gave me short lesson of advice on how to prioritize my time. At some point I looked around the class seeing all my friends talking and laughing, it reminded me back of back at school in my home town. It was the same, although when the teacher would try to give me advice I would argue, and frustrate the teacher. I acted like a child always thinking I was right. It made me giggle a bit of how much mischief I use to get myself into. The teacher asked me if I found anything he said was funny, I apologised for being rude and listened to what he had to say until the bell for recess rung. My close friends weren’t at school today, they had a field trip for biology so I sat by myself on the silver seats in the shade and took out my recess. Watching everyone talk and play made me feel a bit lonely, it reminded me of when I first moved here, I thought I wasn’t going to make any friends and I was too shy and afraid to talk to anyone so I sat by myself at recess. Although now it’s different I have good friends here that make me happy. Then I remembered my childhood friends, all the games we played, all the laughs we had, all the arguments and fights, it felt nostalgic it brought a smile to my face that I haven’t shown in a while and it also hurt me just as much when I remember the day I left to come to this school. I wonder if they still think about me, I wonder how they all are, are they fine, are they doing well, are they still the same even without me being there and causing mischief. I wonder. Recess finished, and now I have my Health and PE class. When I arrived at class, I found a substitute teacher. He announced that our teacher will not be teaching for the rest of the week as they are sick. Instead of giving out the work he allowed us to have PE for both periods, he gave out a range of sports for us to choose form, once we decided we were playing. Everyone was sweating and laughing and enjoying themselves. I remembered back at my old school in my hometown when we would trick the substitute teacher in letting us play for two periods and the ruckus we caused because of it, it made me laugh a little bit and continued to play. ` Class ended, everyone is tired and exhausted. I went down for lunch and saw my friends; they had come back from their trip. I felt a little relieved it let me forget about a little about leaving my old friends. We talked about their trip and what they did, it seemed like they had a lot of fun. As we finished our lunch and headed towards the field and we lie down in our usual spot and relax and talk about what ever came to our mind. Without noticing the lunch bell rang and we stayed, everyone was leaving but we were too busy chatting we didn’t notice. Then a girl came running to tell us we’d be scolded again if we were late again after lunch. As we walked towards class I couldn’t take my eyes off her, I’ve had a crush on her since I came to this school, I don’t know why but it feels as though I’ve known her from somewhere. Then once again I remembered the girl I liked in my old school, I could never talk to her, I was too shy despite my mischievous self. I felt a little down because in the end I never told her before I moved and kept thinking if the same would happen again. During the last two periods I slacked off a little trying to think why I’ve been thinking so much about my old friends, about my home town. I couldn’t come up with an answer, but it hurt, it hurt so much, that I didn’t feel like I belonged here, but why? I’ve made good friends here; I feel at ease, I even have someone I like so why does it hurt so much. The final bell rang and it was time to head home, I didn’t feel like going home so I took a detour and went the longer way around, a longer way than usual that I didn’t know where I was going but kept going. I found myself on top of a hill; there was a small field of grass going down the hill. I took my bag off and sat down. I remembered that when I always felt upset and lonely I’d run off to a secret spot behind the woods of the park in my home town. There would be a grass field just like this. It calmed me down it made me feel like I was back at home, I felt a little relieved. I stayed there for a while, until it started to get dark so I headed back home. On my way I bought a few things to make food at home, on my way home I kept thinking how much I wanted to see my friends and family once again, just once would be enough. I got towards my apartment and saw my light on, I ran, I ran as quick as I could, I swung open the door and said â€Å"Mom, dad I’m home.† I looked around and there was no one; it looks like I forgot to turn off the light before I left again. All these old memories of my home town made my edgy, and showed me just how empty I really was. I finally realised why it hurt so much, and why it wouldn’t go away, and why it kept hurting more and more every time I thought about it. The truth was I was trying to cover up the fact that I truly don’t belong here no matter how much I try my heart and memories are anchored back at home and that’s where they’ll stay.

Recommendation Letters for Midlife Graduate Students

Recommendation Letters for Midlife Graduate Students Thinking about changing careers? Graduate school is the ticket to a career change; its not just for recent graduates. Many adults consider returning to school to earn a masters or doctoral degree and begin the career of their dreams. Think graduate school is only for the young? Think again. The average graduate student (collapsing over masters and doctoral programs in all fields) is well over 30 years of age. Midlife applicants to graduate school have special concerns. For example, what do you do about letters of recommendation when youve been out of college for a decade? Thats a tough one. Before you resign yourself to completing another bachelors degree or, worse yet, give up on applying to graduate school altogether, try the following: Contact your professors from college Professors keep records on students for years. Its a long shot, though, because professors are known to move on to other schools or retire, but try anyway. More importantly, professors probably wont recall enough about you to write a competent letter. While its helpful to obtain at least one letter from a professor, it might not be possible to contact your old professors. What then? Enroll in a class Before applying to graduate school, try taking a few classes, either at the undergraduate level if youre entering a new field or at the graduate level. Excel in those classes and let your professors get to know you. If theyre doing research in your area of interest, volunteer to help. Letters from faculty who know you now will help your application immensely. Ask a supervisor or employer to write on your behalf Given that most graduate applications require three letters of recommendation, you may need to look beyond faculty for your letters. A supervisor can write about your work ethic, enthusiasm, maturity, and life experience. The trick is ensuring that your referee understands what graduate admissions committees are looking for in applicants. Provide your referee with all the information he or she needs to write an excellent letter. Include a description of your work-related experiences, why you wish to attend graduate school, your skills, and abilities as well as examples of how your current work demonstrates those skills and abilities. In other words, consider exactly what youd like the letter to say, then provide your supervisor with everything he or she needs to write that letter. Provide phrases and paragraphs that contain important material and examples illustrating your capacities; this can help your supervisor frame the task and his or her evaluation. It can also subtly guide yo ur letter writer; however, do not expect your supervisor to simply copy your work. By helping - providing detailed information and guidance - you can influence your letter by making it easy for your supervisor. Most people like easy and your letter is likely to reflect that.

Compass and The Torch Essay Example

Compass and The Torch Essay Example Compass and The Torch Essay Compass and The Torch Essay When growing up children fight to be accepted and to be heard by their parents. In society most parents are constantly on the run and they do not take the time to enjoy spending time with their loved ones. These children try to get attention from their parents, but if their parents do not hear them, then they will feel like they have failed, but because they love their parents they accept it, and do not question their parents behavior. At the same time parents might also try to reach their children, but they get lost and therefore he relationship between the child and the parent can be damaged, because neither Of the parts feel like they get heard. Accepting and the fear Of losing are two of the main themes in the short story Compass and Torch, where a father takes his son with him on a camping trip, where the son tries to talk to his father, but his father does not pay attention and his father tries to forget his anxiety to lose his son. Compass and Torch was written by Elizabeth Beanies, an English writer and was published in 2003. The short story starts in medias rest and the story is built up chronological tit a few flashbacks between the camping trip and at his mothers house. The story is set at two different locations, one location at the boys mother and her boyfriends house and the second location on the camping trip up in the mountains. The short story is told by a third person narrator and is attached to the boy, therefore the story is told from his point of view. The boy adores his father. His father on the other hand, does not seem to be very interested and he does not show any interest when his son shows him his torch or talks to him. Before going on the camping trip with his father, the boy hears his mother talks badly about the father, and the relationship between the boy and his father can be damaged since the boy lives at his mother who does not speak nice about the father. The father is so afraid of losing his son that he forgets to pay attention when his son speaks to him. The boy and his father are both very desperate to spend time together and to be loved by one another, but none of them wants to do something about it. The boy accepts the fact that his father does not pay attention to him, and the ether is not aware of his sons desperation. The boy is eightieth old. He is a flat-round person, since we do not hear much about his looks but what is on his mind instead. He is also a static character, because he does not grow as a person he sticks to whom he was when the story began. He lives with his mother and her boyfriend Jim. His mother does not trust her ex-husband, and she feels the need for telling her husband that they cannot go camping near the edge. Even though Jim is very nice to him, he is still not his own father, and therefore does the boy treat him tit caution. The boy is afraid of opening up for other people since the boy adores his father and he watches his every move. But on the other hand he calls him the man, so it is almost like he forgot his father. When he tries to show his father his torch, his father looks away and the boy does not get upset: Ifs K, the boy decides, that his dad hasnt looked at the torch, hasnt studied it like Jim. (Page 8, line 49-50), and when his father almost cancel their camping trip, he is full of fear even though he had a brief moment where he did not want to go. He seems to be very sensitive but at the same time he tries to avoid confrontation with both of his parents: his father, when he does not listen to him or pay him half attention and when he overhears a conversation between the mother and Jim talking bad about his father. The torch symbolizes the connection between the boy and his father. Its better to have it for a proper purpose, to put it away, to carry it carelessly but with meaning, as a warrior might carry his sword. A torch is for lighting when the time comes, for lighting up the expedition of father and son. (Page 8, line 50-53). It is what keeps them from fading apart, but it can also symbolizes the fathers anxiety to lose his son; The man gently takes away the torch (Page 11, line 166). The son who is so eager to speak and to be acknowledged by his father, and the father who is very afraid of losing his only son one year on from the separation, and therefore he only listen to half of the things that his son says. They are camping up a mountain and the mountain, which symbolizes the foundation of their relationship, and it is as firm as a rock. The main theme in the short story is the fear of not getting acknowledged is en of the struggles that the little boy fights with. The father on the other hand struggles with the fear of losing his son, and he becomes so desperate that he forgets his son and loses him: For years to come, though, in his dreams the boy will see their wild fringed eyes and feel the deep thudding of their hooves. (Page 11, line 169-170). The story shows how important it is to live in the present and communication is one of the most important tools to make a family work. If communication works in the family it is more likely to believe that acknowledging and accepting one another is easier.

The Culture of Basseri Tribes of Iran Research Paper

The Culture of Basseri Tribes of Iran - Research Paper Example Culture plays a very important role in shaping behavior and attitudes and it is particularly true in spirituality and religion. It is believed that how a makes its living and the modes of subsistence has a strong impact on the culture. This paper aims at studying the culture of Basseri of Iran. Different modes of subsistence and its impact on the culture will be discussed. The Basseri culture and its various aspects of modes of subsistence such as Foragers, Horticulturist, Pastoralist, Emerging Agriculturist, Agrarian states or industrialist will also be discussed. Culture is a very vast field which is depicted in all strata’s of life that is beyond the scope of this paper. This paper will be restricted to only three aspects of culture namely social organization, kinship, beliefs and values. Basseri of Iran Basseri of Iran is the nomadic Muslim tribe that is mainly defined as a political group rather than geographical or ethnic criteria. The Basseri’s though mostly are geographically bounded and they inhabit the province of Fars and have migrated near the town of Shiraz along the mountain. This traditional Basseri culture still exists in Iran although there are new recent data available on them such as the size of the population. Language is a strong component of any culture. The language of Basseri is a dialect of Farsi called the Basseri dialect. Most of the members of the Basseri tribe can only speak Basseri dialect but a few also has command over Turkish and Arabic dialect. Basseri is a very old tribe of the area hence most of the population in southern Iran has ancestral link with Basseri. The east of Iran, Semnan, is inhabited by other nomadic groups such as Yazd-e-Khast, the Bugard-Basseri, and Basseri. However it is believed that all of them have rooted from the traditional Basseri of Fars. The political history of Basseri started in the mid-nineteenth century when Khamesh confederacy was formed. Basseri was part of it. The importance and influence of Basseri tribe grew with passage of time and they became an important political and social unit and hence diminished the power and authority of the confederacy. The habitat of the Basseri is hot and acrid climate of the Persian Gulf. They traditionally inhabit a large ecological range of 18,000 to 21,000 square kilometers. In the southern section there is a desert of about 600-900 kilometers whereas north has high mountains. Mountain precipitation supports reasonable vegetation and even foresting (Khanam, 2005). Modes of Subsistence Different modes of subsistence has evolved as societies and human civilizations evolved. This evolution process has been more or less the same throughout the world. The reason is that these modes of subsistence are derived from the needs and how these needs have been satisfied defines the progression of modes of subsistence. These modes of subsistence have a strong role to play in the definition of social structure, culture, values, beliefs a nd customs. Based on this concept many theories have been proposed for the progress and social change (Marko, 2008, issue 39). One such theory is proposed by Smith. According to him based on modes of subsistence and its impact on social institution and human activity, societies can be divided into four categories. Smith’s four stages of human civilization are age of hunters, age of Sheppard,

Hate crime Essay Example | Topics and Well Written Essays - 250 words

Hate crime - Essay Example The militia movement and the white supremacy are greatly linked as both believe the federal government has alienated them. In Expanding the Influence of Organized Hate, Levin &Â  Nolan explain how hate spread despite the statuses of the perpetrators (37). The hate spread form the Church to schools. With the use of the internet, it was possible to spread hate and influence many people towards embracing racist and anti-Semitic feelings (Levin &Â  Nolan 37). The internet transformed hate crimes as even the children with access to computers were able to access hate websites, a good example that of Matthew Hale’s organization (Levin &Â  Nolan 37). Upon logging to the internet lots of lonely racists in small and remote towns create a chain of friends with similar opinions (Levin &Â  Nolan 37). This explains why the hate websites have a strong influence on the youth of America. The same sentiments are shared by Citron and Altschiller who focus on the increase of the crimes thanks to the internet (37, 148). Cultural standards are not always the source of hate since hate can also emanate from within a person. This can be evidenced by the White Supremacists, the bigotry sympathizers and the spectators who also help perpetuate hate and violence through other means such as psychological support, that do not touch on culture (Levin &Â  Nolan

Apple company Essay Example | Topics and Well Written Essays - 1000 words

Apple company - Essay Example The main objectives of the integrated marketing communications is purposeful activity directed on the increase of technical base of indicators and the increase of efficiency of the enterprise’s general chain in order to implement the strategic plans of advertizing strategy. In the modern world it is not very easy to keep customers attention. Modern solvent consumers in most cases treat the majority of marketing approaches negatively due to the excessive volume of information. For this reason it becomes more difficult to attract and keep the attention of audience to a brand. In this case such brands as Nokia, or a search engine Yahoo! can serve as examples (Leavitt, 2007). They couldnt hold stable positions and finally lost them. The experts of the Apple Company realize that mutual understanding in all the divisions of the company is necessary for successful performance of objectives. This first of all demands the introduction of culture of communication, and also the presence of tools and means for creation and further maintenance of communication with the audience. The merge with marketing space and a strategic complex of marketing communications represents the total value of a brand influences the general dynamics of the development (Sharma & Wingfield, 2007). The experts in the field of advertizing and marketing of the Apple Company realize the fact that in order to create an effective marketing message, it is necessary to use an expanded range of those means of communication, which can help deliver this message to audience. â€Å"iCloud is a tool for consumers to simplify use of multiple apple products, but also gives Apple an Idea of who is loyal to the brand, and what different products are being used. Trade shows- This how Apple thrived in its earliest days Marketing Mix Product- Simple, Sleek, Elegant, Innovative, but easy to use†

The Color Red Essay Example for Free

The Color Red Essay Do you have a favorite color? Do you have more than one? Do you know what colors represent you? (AG) Well, I have two favorite colors, and they represent me very well. (RT) Today I’m going to talk about two colors that represents me and why. (TH) My first color (TR) is Red. (MP 1) The reason I chose red is because red is my favorite color. Why I like red has always been a mystery, until age 13. At the age of 13 I realized that I had an anger issue. I was very quick tempered. The simplest problem would trigger me into being angry. Wearing red lets some people know when I’m angry, whether it’s shoes, a shirt or even red socks. If you see me in red I’m angry. How else does red represents me? It also represents my life when I’m wearing red Im living life to the fullest, whether it’s traveling partying or even just sitting at home watching a TV show. Red is my color. My second color (TR) is Black. (MP 2) Black is another one of my favorite colors, because black is a very misunderstood color, and it represents me in ways people don’t understand. When I wear black it can only mean two things: something is bothering me or I’m about to fight When something is bothering me I wear a little piece or black, whether it’s a hat or a pair of black sunglasses. When I’m ready to fight, I’m wearing all black. I will be dressed in black from head to toe. When I walk down the street everyone say â€Å"Oh lord who is she about to fight†. So the next time you see me and I’m in all black just know something is about to go down In closing (TR) Red and black represents me in so many ways I can’t describe. (SUM) Do you want to know what color or colors represent you? Come on let’s find out.

Mcdonalds Have Used Effective Global Expansion Strategies Commerce Essay

Mcdonalds Have Used Effective Global Expansion Strategies Commerce Essay The McDonalds is one of the most thriving global restaurant chains around the world. McDonalds have used effective global expansion strategies to enter new markets and gain a share of the foreign fast food market. This report presents McDonalds best practices in the global food industry, international growth trends and challenges.   It will also look at the McDonalds Corporation in relation to its major competitors and analyze how the company has responded to its surrounding environment. In closing, report will look at the prospects for McDonalds future and it will be clear that McDonalds will be able to maintain its dominant market position. It will continue to be a model that serves as a benchmark for others in the industry. Overall, the report provides an overlook of how McDonalds creates both customer and brand loyalty for their products and services. This report focuses on McDonalds international success, challenges and strategies. Index 1: Introduction -05 1.1. Background of the report06 1.2. Aims and Objectives:-06 1.3. Methodology06 2. Literature review and Analysis09 2.1. Environmental factors impacting upon McDonalds09 2.2. Strategic analysis of McDonalds16 3. Conclusion -21 4. Recommendations22 5. Reference:23 1. Introduction In the world of globalisation the fast food business is the most dynamic and growth orientated business. And without any doubt McDonald is the leader of all. McDonalds Strategy is continued growth, providing exceptional customer care, remaining an efficient quality producer, offering high value effectively marketing. Now McDonalds is a global scale brand. Since the start of the company in 1973, McDonalds Corporation began spreading domestically throughout the United States thus establishing its brand recognition. Its initial strategy began by advertising directly to the middle and upper class citizens, as can be seen in countries such as India and China. However, with its many bargain deals on several of its food items, McDonalds began to cater to several people belonging to the lower class. The key strategic elements that make McDonalds so successful is adding 700-900 restaurants annually, using new menu items, low price specials, extra value meals to promote frequent customer visi ts, being highly selective in granting franchises, choosing sites convenient to customers, focusing on limited product line consistent quality ,careful attention to store efficiency extensive advertising use of Mc prefix, hiring courteous personnel; paying an equitable wage; providing good training. Originated in Ray Krocs founding principles of Quality, Service, Cleanliness Value, McDonalds management has constantly believed in being a leader in issues that affect their customers. This belief is evident in McDonalds involvement in various community projects regarding education, health care, medical research, and rehabilitation facilities. These activities help the corporation to extend their image beyond fun and entertainment into social responsibility. Background of the report The background of this report is to evaluate environmental factor and key drivers impacting McDonalds success and strategy. The McDonalds restaurants are operated by MacDonalds Corp, franchisees, or affiliates under joint venture agreements. At March 31, 2005 there were 18,306 franchised restaurants (generating 60% of 2004 system wide sales), 8,091 company operated restaurants (27%) and 4,111 affiliated restaurants (13%). In addition to the McDonalds restaurants operating under the same brand name, which is one of the 10 most popular brand names in the world, McDonalds Corp operates other restaurant chains under its Partner Brands which include Boston Market and Chipotle Mexican Grill. The restaurants operating under these brands are approximately 1,000 and represent 3.22% of the stores operated or franchised by the company. (www. Mcdonalds.com) Aim and purpose of the study Aim and purpose of the report is to evaluate and analyse the key drivers that impact MacDonald success and strategy, its swot analysis and examine current strategies. Methodology Pure research is concerned with the expansion, examination proof and improvement of the research methods and techniques and tools that from the body of research methodology. Examples of clean research include just beginning a sampling method which can be applied to a specific situation; developing a methodology to access the force of the procedures. Normally research in the social sciences is applied. In other words the experiments, methods, and research tools which is called the research methodology. Research methodology is useful to collect the information in the different aspects of an issue, problems and situations. Research will carry out mainly, using the qualitative method of research methodology, as the nature of research is based on primary data which will be collected by doing personal interview questionnaires. Quantitative vs. Qualitative Quantitative research is based on the measurement of the quantity. It is applicable to phenomena that can be expressed in term of quantity. The importance of the primary narrative and theoretical conjecture Figure : 3.1 Source: Remenyi, D et al (1998), Doing Research in Business Management An introduction to Process Method pp-125, by Sage Publication. According to Saunders (2000) the research philosophy depends on the way we think about the development of knowledge and this thinking affects the way we do search. Whilst undertaking the research, a clear understanding of research philosophy is essential since it helps the researcher to refine and specify the research methods to be used in a study, that is, to clarify the overall research strategy to be used (Easterby-Smith et al., 1997) 2. Literature review and Analysis This chapter will provide a detailed literature review. The literature review helped frame the initial focus of this study, as well as focus the data analysis Swanson Holton, (1997). Literature reviews help researchers limit the scope of their inquiry as well as act as a benchmark for comparison purposes. According to Creswell (2003) literature reviews provide a framework for establishing the importance of the study. According to Swanson and Holton (1997), Research is a process of a specific type of outcome. Outcomes of research are new knowledge, obtained through an orderly, investigative process. Typically the research process begins with attempting to solve a problem, which is done by asking a question and identifying a solution or, in essence, drawing a conclusion. 2.1 Environmental factors impacting upon McDonalds McDonalds is one of most thriving companies in the world today. With its rapid globalization, the firm has been able to expand and maintain numerable growth; as well as continuing to explore with its growth potential in the coming years. From the creation of the companys development in the United States, to its spread in England, Australia and more recently India and China, the firm has been able to provide a variety of hamburgers and other foods to its consumers. From the Big Mac, to the Maharaja, the companys successive strategies, specifically with heavy research and development have allowed it to fulfill the tastes of locals in every country it operates. Its leaders in all of its major departments have established prices worldwide in all types of currencies, making its foods affordable for customers of all classes. The companys challenges of providing healthier foods to its patrons have contributed to its financial success, thus enabling loyal consumers. In certain countries, suc h as India and China, eating at a McDonalds has become a luxury, primarily among the middle class, who feel a sense of empowerment that they too can afford to eat at quality restaurants. However, as the company continues to settle into its new environments, it will slowly cater to the lower class, as can be seen in the United States. The strategies developed by its experts, thus allows for the company to increase in revenues, quality, and bring about consumer satisfaction. McDonalds SWOT analysis Strengths MacDonalds has a strong global presence with its nearest domestic competitor being only half its size, McDonalds is the market leader in both the domestic and international markets. MacDonalds benefit from cost reduction through economies of scale because of its enormous size and its huge global presence allows it to diversify risk involved with the economic performance of specific countries. In international markets, MacDonalds is well placed to expand and take advantage of long-term economic growth. Weaknesses The food industry is really saturated. As a result of this, MacDonalds has to deal with the prospect of looming market saturation, which could make it difficult to add new outlets. The market is forecast to grow by around 2% per year. Opportunities MacDonalds sold its Donatos Pizzeria back to its founder in 2003 and discontinued Boston market operations outside of the US. The company will instead focus on Chipotle Grill which is the companys most successful non MacDonalds branded chain of restaurants. Also to increase profitability the company has slowed its expansion of McDonalds restaurants so as to refurbish and change the image of current restaurants and adding new features such as Internet access. Threats McDonalds is exposed to changes in the global economy. The companys aggressive international expansion has left it extremely vulnerable to other countries economic slowdown. Foreign currency fluctuation is also another problem global companies like McDonalds. The Fast food industry is becoming an increasingly competitive sector. MacDonalds keeps up with competitors through expensive promotional campaigns which leads to limited margins to gain market share. McDonalds is attempting to differentiate itself, with new formats and new menu items, but other fast food industry are doing the same too. McDonalds SWOT analysis shows us that even though there are many threats against the fast-food industry, McDonalds occupies a relatively strong position in the global marketplace.   According to the five forces model, the strongest competitive force is between rival sellers in the industry.   This SWOT analysis shows the much strength that Mc Donalds employs to keep itself at the top of the fast-food industry.   Although there are various weaknesses, these can all be turned around following the McDonalds Plan to Win, which was implemented with the hiring of Jim Cantalupo.   Obviously all fast-food chains are going to have to combat the new consumer health expectations, but we feel that under Cantalupos leadership, McDonalds has a strong enough consumer base to grow in the upcoming years.   The financial analysis shows certain flaws in McDonalds finances, but these are largely due to the expansionary policy in place in the company.   SWOT Analysis and Grand Strategies Source:  P. Wright, C.D. Pringle, and M.J. Kroll,  Strategic Management,  2nd ed. (Boston: Allyn and Bacon, 1994), Competitive Forces The quick-service sandwich industry faces competitive pressures from a number of forces.   The major competitive threats originate from competing sellers in the industry as well as firms in other industries that offer substitute products.   McDonalds main competitors within the quick-service sandwich industry are continually deriving new strategies through offensive and defensive tactics in order to gain customers and market share.   In 1989, Wendys implemented the 99 cent value menu as an offensive strategy to gain customers looking for a quality product at a value price.   In response, McDonalds and Burger King took a defensive approach and also instituted a value menu in their respective stores so that they wouldnt lose market share and customers to Wendys.   Firms in the quick-service sandwich industry are constantly jockeying for better market position through offensive strategies and in response to these strategies, other firms will take a defensive approach to guard against that offensive move made by the rival firm. Forces in the Industry Analysis Source: Based on M.E. Porter,  Competitive Strategy: Techniques for Analyzing Industries and Competitors Substitute Products In addition to competition from rival sellers in the industry, sandwich firms also face intense competitive pressure from firms in other industries selling substitute products.   The substitute products for the fast-food industry are probably some of the most diverse in the world.   These substitute products may include products purchased from the local grocery store, food from sit-down restaurants, or delivery foods such as pizza.   The primary issue with these substitute products is that they are readily available to the customer and the customer tends to view them as being comparable or better in terms of the quality of fast-food products.   Another issue that faces the fast-food industry is the availability of products that cater to the health-conscious lifestyle.   The majority of the public tends to view fast-food restaurants as primarily serving foods that are high in fat content and unhealthy and as a result they are likely to look elsewhere for a healthy alternativ e.   In response to the product offerings, buyers also exercise a great deal of bargaining ability through their purchasing power.   While fast-food products may not always be associated with health and quality, fast-food restaurants to possess a major advantage over firms selling substitute products through the price of their products and the quick, convenient service.   New Entrants The threat of potential new entrants and the bargaining power of suppliers is not a significant competitive force in the fast-food industry.   Occasionally, new entrants will come along and compete with firms in the fast-food industry and offer substitute products.   However, in order to compete on a large scale, it will require a great deal of capital to invest in real estate and build physical restaurant locations.   In addition, the market is already so saturated that the new competitor might find it difficult to establish a customer base and become profitable.   Suppliers in the fast-food industry do not have substantial bargaining power due to the fact that firms in the fast-food business tend to purchase their materials from various outlets.   One company might purchase their meat supplies from a couple different meat manufacturers, then purchase their dairy needs from a number of different dairy companies, and also purchase their bakery products from a variety of sou rces.   Since the fast-food firms divide their purchases among a diverse array of suppliers, the suppliers tend to have little or no bargaining power or leverage since there are multiple suppliers for the same products.   Driving Forces   There are a number of driving forces which have molded the current state of the fast-food industry.   In the beginning, fast-food companies typically focused on being the low-cost provider and sought to expand into as many markets as possible.   As these national brands have grown, the markets they are competing in have become overly saturated with restaurant options.   As a result, the fast-food industry has begun to focus on the needs of the customer.   The buyer has a great deal of leveraging power due to the fact that if they are dissatisfied with one brand they can easily switch or purchase from an alternate brand with little or no monetary repercussions.   The fast-food firms have implemented strategies to improve the quality of customer service and the cleanliness of the restaurant locations in order to please their customers in hopes that they will become a repeat customer.   Health Factor All fast-food hamburger chains, McDonalds included, are forced to respond to the shift in customer preferences from high-calorie burger and fries to healthier items such a deli sandwiches and baked potatoes. All the chains are expected to be struggling for several years to come to meet new consumer health expectations without compromising the original menu items. McDonalds customer service and opposing points    As years have progress many issues have arisen for McDonalds but the greatest is probably its poor customer service. A customer service index done in 2003 found that McDonalds has the lowest the customer service ranking in the fast food industry and is ranked even lower on customer service than the IRS. One reason for this is a high employee turnover rate. McDonalds has the highest employee turnover rate among its competitors. Another contributing aspect to the poor customer service is slow service at the drive-through window. McDonalds currently ranks fifth in speed at the drive-through window and 19th in accuracy. If you compare its speed and accuracy to its competitors and keep in mind that McDonalds generates 60 percent of its revenue from its drive-through and assume it is losing one percent of revenue for every six seconds that its behind, than McDonalds is loosing approximately 97,000 dollars annually. While McDonalds feels positive about its newly implemented changes the critics are rather skeptical. It was stated that long-term they believe that it will be tough to sustain growth and margin expansion. Specific concerns include McDonalds ability to maintain it current level of product innovation and competitors ability to copy those ideas. The critics even went as far to question if McDonalds recent improvement was more of a reflection of the market and the dollar rather than its newly implemented strategy. In response, McDonalds officials stated that they will need to deliver on their stated goal of sustaining increases in sales and operating income. Following with the most significant question of weather or not the new changes will sufficiently provide McDonalds with core competencies necessary to build a sustainable competitive advantage in the global fast-food industry. 2.2 Strategic analysis of McDonalds McDonalds Global strategy McDonalds already holds a strong position in the global economy.   It is recommendation that they decrease expansion in the almost saturated domestic markets, and continue their expansion in foreign countries, such as Asia, and the Pacific.   Companies generally expand into foreign markets in an attempt to gain new customers and capitalize on core competencies.   McDonalds core competency is that they are able to produce and sell quick and cheap food to a large number of customers.   With this concept, they have been able to expand into other countries, and they currently are the largest global fast-food chain in the world.   Since they already hold this lucrative position, they should continue expansion in an effort to drive out competition.   One strong recommendation would be for McDonalds to expand into emerging markets.   Since they focus on low-priced food, it is likely that many could afford their products, and therefore, McDonalds could expand into a stronger co mpany. Politically Sensitive Strategy One of the companys major concerns was to develop ways to avoid political confrontation with the Indian government. The other major concern was to be careful of the religious sensitive in India. Almost 80% of Indians do not eat beef, and over 150 million Indian Muslims do not eat pork, therefore, instead of supplying the normal Big Mac, which consists of beef, the company developed the Maharaja Mac that is made of two lamb patties. Other foods were also added to the non-standardized menu including McAloo Tiki Burger, and other common Indian dishes. Emphasis on Local Management Throughout the world, McDonalds prides itself in hiring locals, specifically management in order to gain acceptance into the country by its citizens. The emphasis is based on the think global, act local theme of the company. For instance, the company decided to establish two joint ventures with two local entrepreneurs in New Delhi, who were selected to manage the fast food restaurant. This strategic move allowed the company to gain easy access to the bureaucracy associated with the countrys government. Employment Opportunity Foreign enterprises are often reluctant to hire locals in their companies, specifically at the managerial positions, however, McDonalds research concluded that in order to survive the brutal Indian government, it would have to hire locals as cashiers, cooks, managers, etc., as well as provide jobs for the countrys agricultural workforce. In fact, McDonalds outsources its products to several Indian companies throughout India. This provides evidence to the Indian government that McDonalds is not only customer friendly, but also employee friendly. Environmental Friendliness In order to achieve a positive reputation, as well as follow local and national policies of a country, McDonalds tries to establish services that are environmentally friendly. India is an example where the company provides financial contributions and sponsors several community related activities in order to promote environmental protection. This is primarily seen within schools; thus indicating that the company also supports local schools. Corporate Citizenship In order to better its reputation, this multinational firm gives back to the local citizens in all countries it operates. For example, the company provides several financial donations to local organizations. This is one way to encourage consumers to eat at its restaurants, as it is an incentive that is used to spread the name. Diversification One strategy that McDonalds as well as many of the other fast-food chains have embraced is that of diversification.   We feel that McDonalds should continue this trend.   With the large health-craze hitting the United States, many restaurants have to change to healthier, higher quality menu items.   The fast-food industry is no exception.   Healthier burgers, low-fat salads are all popping up on menus across the country.   We feel McDonalds should continue its diversification and incorporate more healthy foods, including low-carb burgers and fries.   If McDonalds is able to stay ahead of the competition in this aspect, they will have a strong competitive advantage over such companies as Wendys and Burger King.   Defend strategy The purpose of this strategy is to make it harder for challengers to gain ground and for new firms to enter. A fortify-and-defend strategy works well with firms that have already achieved industry dominance. Since McDonalds is already the industry leader in the fast-food market, they can opt for a number of tactics using this strategy to maintain their industry position. They can continue their expansion tactics by continuing to open more stores around the world. This expansion would help defend against and help to discourage smaller companies from increasing their market share. In addition, they can also elect to invest capital in RD to aid in developing new technologies for their operations. These new technologies will help them remain cost-competitive and technologically progressive. Recommended strategy for McDonalds The main goal of the stay-on-the-offensive strategy is to be a proactive market leader. The principle of this strategy is to continually stay one step ahead of your competitors and force them to play catch up. McDonalds is already the industry leader in the fast-food industry with a market share of 33 percent compared with the number two chain in the industry, Burger King at 13 percent market share. They can stay out front by implementing technological improvements in their restaurants to enhance the production methods or to improve the ordering process of the customer. In addition, they can also introduce new or better product offerings to satisfy the needs of their customers. The best approach that McDonalds can take through this strategy is to improve their customer service. McDonalds customer service ranking was the lowest in the fast-food industry and was even lower than the Internal Revenue Service. To improve upon this substandard attribute, McDonalds should revamp their train ing process for newly hired employees and introduce new educational modules for currently employed personnel. Training and learning McDonalds should put more emphasis on training of its employees as part of their strategy of growth. Training and learning is the main tools for HR to prepear management for any upcoming change in the organization. According to Beardwell and Claydon (2007) the role of formal training in organisation today appears to have declined significantly. Firstly, the speed with which skills requirements change in some sectors means the formal time consuming, to deliver efficiently as required. Secondly, the growing recognition of Human resource development as a tool to achieve competitive advantage has raised awareness of the need of the embrace learning as a central strategic concern and to be part of the culture of the organisation. Employees, employers, managers, leaders, government, European and international bodies, customers and Human resource development specialist consultants all of them needs more training for the future. Equal opportunity Equal opportunity, means changing workplace behaviour in the areas of discrimination, sexual harassment and affirmative action to ensure that all employees have equal access to fulfilling and productive working lives. Wright,N (2003) 3. Conclusion In analyzing McDonalds, the strengths, weaknesses, opportunities, and threats were inevitably explored to better understand the current situation. This SWOT analysis shows us that although there are numerous threats against the fast-food industry, McDonalds occupies a relatively strong position in the global marketplace.   According to the five forces model, the strongest competitive force is between rival sellers in the industry.   This SWOT analysis shows the much strength that Mc Donalds employs to keep itself at the top of the fast-food industry.   Although there are various weaknesses, these can all be turned around following the McDonalds Plan to Win, which was implemented with the hiring of Jim Cantalupo.   McDonalds has adopted many strategic changes during its business cycle.  McDonalds business will continue to thrive as long as the core competencies are recognized and never forgotten.   With every issue and challenge the corporation faces, it has the opportunity to improve itself and prove itself to the public, shareholders, and stakeholders.   With every battle conquered, another one rises and with a secure mission and vision in mind, the corporation should never stray too far from the roots and success of the company. The recommended strategy will strengthen this plan because it is doing what McDonalds does best and more so.   Despite the downturn the company has seen, the general impression we receive from McDonalds financial situation is that the company is slowly climbing out of a low period and making a turnaround.  Ã‚   We must never forget the key success factors of the business which really makes the business for what it is today, including franchises that off er quick, efficient service in a clean friendly environment. 4. Recommendations Team building Team building is crucial for any individual McDonalds store for improvement of their sales figure and as a whole for the organization. If the organizations have the proper team than they can face all sorts of challenges, they can achieve the competitive advantage, and organizations can maximize their profit. Sustainable growth Managers and employees of McDonalds need to put more effort about the sustainable growth. In this constant changing world of organizational dynamic only sustainable companies will survive. McDonalds should have concern more on their product and the way they produce it , and environmental issues. Total quality management Total quality management is the key of the success in the development path. If everything is done by as they planned, than they will the quality in every field of the organisation. The reason behind is, why researcher is emphasizing on these studies, because after covering these factors managers, employees and organisations will get the continuous development path.